Guides
AI search guides
Everything we know about getting a brand retrieved, trusted, and cited inside AI answers — GEO, AEO, GEO vs SEO, and engine-by-engine playbooks for ChatGPT, Gemini, Claude, Perplexity, and AI Overviews.
Generative Engine Optimization
The core GEO framework, case study, and operating model for AI search visibility.
Read the guideAnswer Engine Optimization
How to structure pages so answer engines can retrieve, trust, and cite them.
Read the guideGEO vs SEO
GEO vs SEO and SEO vs GEO: the difference between generative engine optimization and classic SEO, how much they overlap, and where AEO fits.
Read the guideGEO SEO
How generative engine optimization fits into modern SEO and why the overlap matters.
Read the guideAI Search Optimization
The broader system behind modern AI search visibility across prompts, pages, and engines.
Read the guideAI Overview Tracking
AI overview tracking: measure mentions and citations in Google AI Overviews, how that differs from rank tracking, and how to read Search Console traffic.
Read the guideHow to Rank in ChatGPT
What actually increases the odds of being surfaced, summarized, and cited in ChatGPT.
Read the guideEntity SEO
How to make the brand, product, and supporting routes easier for search and AI systems to understand.
Read the guideAI Mode SEO
How to build route depth and source quality for Google AI Mode and broader AI-assisted search journeys.
Read the guideAI Search Audit
How to find prompt gaps, route conflicts, citation weaknesses, and competitor displacement.
Read the guidePerplexity SEO
How to build direct, citable pages that are easier for Perplexity to summarize and trust.
Read the guideClaude SEO
How to create source pages Claude can search, summarize, and cite with higher confidence.
Read the guideHow AI Search Engines Work
The retrieve, rank, synthesize, and cite pipeline behind ChatGPT, Perplexity, Gemini, and Claude answers.
Read the guideLLM Knowledge Cutoff Dates
A verified table of knowledge cutoff dates and live web access for every major AI model.
Read the guideAI Crawlers Explained
GPTBot, ClaudeBot, PerplexityBot, and more: what each AI bot does and how to allow or block it.
Read the guideProgrammatic SEO (pSEO)
How templated pages rank without being spam: unique data per page, waves, and measurement.
Read the guideCompare and monitor
Adjacent pages for buying and measurement
The guides above explain the practice. These pages compare the tools and track whether ChatGPT actually mentions the brand.
Crawlers
AI crawler directory
Get discovered by GPTBot, OAI-SearchBot, PerplexityBot, and the rest — or see why they skip you.
Open the pageChatGPT monitoring
ChatGPT Brand Monitoring
Measure brand mentions and citations in ChatGPT — not a one-off prompt check.
Open the pageSEO automation
SEO automation software compared
Plan, write, publish, and fix — ranked by how much of the loop each tool closes.
Open the pageCompare
Best AI SEO tools compared
The flagship comparison of AI SEO tools by workflow, not a single-vendor roundup.
Open the pageSEO plan
SEO Plan Template
A copy-paste 90-day plan with AI-search citation tracking as a first-class row.
Open the page