AI Visibility Tools Comparison
Seven tools, priced from free to $780 a month, all describing themselves the same way. The useful difference is not the feature list — it is whether a tool stops at telling you what AI answers say, or goes on to change it. Pricing below was read off each vendor’s own page on July 29, 2026.
Measure vs execute
IllustrativeGrey is measurement, orange is acting on it. An editorial read of each product’s surface area, not a benchmark. HubSpot’s free grader is omitted: it is a one-off snapshot, not a product surface.
An AI visibility tool measures how often and how favourably a brand appears in the answers generated by AI systems such as ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. It runs a fixed set of buyer prompts against those engines on a schedule, then records whether the brand was mentioned, whether its site was cited as a source, how it was described, and how it compares with competitors on the same prompts. The result is a share-of-voice and citation trend for AI search — the equivalent of a rank tracker, for answers instead of blue links.
Almost every tool in this category does that well. The real split is what happens next: most stop at the report, a few also produce the content and fixes that move the number.
Engines, measurement depth, execution and price, side by side. Where a vendor does not publish a number, this table says so rather than guessing.
| Dimension | Rankealo | Profound | Peec AI | Semrush AI Toolkit | Rankscale | Otterly.ai | HubSpot AEO Grader |
|---|---|---|---|---|---|---|---|
| Entry price | $99/mo ($79 billed annually) | $99/mo Starter (ChatGPT only) | Not published | $99/mo per domain, billed annually | From $20/mo Essentials; $99/mo Pro | $29/mo Lite | Free |
| Engines covered | ChatGPT, Perplexity, Gemini, Claude; Google AI Overviews by location; 5 engines per monitor on Growth | ChatGPT on Starter; 3 engines on Growth; up to 9 on Enterprise | ChatGPT, Perplexity, Gemini, Copilot, AI Mode, AI Overviews | ChatGPT, Google AI, Gemini, Perplexity; Grok and Claude on enterprise | ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Grok, Copilot | ChatGPT, AI Overviews, Perplexity, Copilot; Claude, Gemini, AI Mode as paid add-ons | ChatGPT, Perplexity, Gemini |
| Prompt tracking | 24 prompts Starter, 50 Growth, weekly with a daily pulse on Growth | 50 prompts Starter, 100 Growth, tailored on Enterprise | Yes, with competitor benchmarking | 25 custom prompts, daily rankings; more prompts billed extra | Credit-based; Pro is ~4,800 AI responses/mo | 15 / 100 / 400 prompts by tier, daily | No — one-off snapshot only |
| Site / page auditing | Yes, GEO audit plus an SEO agent that files fixes | Yes, within the analytics suite | Not a published feature | Yes, AI Search Site Audit | Yes, 50–200 page audits by tier | Yes, 5,000–10,000 GEO URL audits/mo on paid tiers | No |
| Writes content | Yes — 30 articles/mo Starter, 45 Growth | Yes, via credit-based Agents | No | No (writing lives in other Semrush tools) | No | No | No |
| Publishes and ships fixes | Yes — auto-publishing plus technical fixes as pull requests | No, output stays in the platform | No | No, recommendations only | No, recommendations only | No | No |
| Best fit | Lean teams that need measurement and the work it implies in one system | Enterprises buying visibility analytics as a discipline | Agencies and marketing teams presenting to stakeholders | Teams standardized on Semrush already | Teams that need many engines and many brands | Small teams starting AI-visibility tracking | Anyone who just wants a free first read |
Ordered by how much of the measure-then-fix loop each tool closes, with the caveats that matter at purchase time.
$99/mo Starter ($79 billed annually); $249/mo Growth
The only tool in this comparison that both measures AI visibility and acts on it: it tracks your brand across ChatGPT, Perplexity, Gemini and Claude, then writes and publishes the articles and ships technical fixes as pull requests to close the gaps it found. If you already have a monitor and a content team, this overlaps with both.
See how the tracking works$99/mo Starter; $399/mo Growth; Enterprise custom
The deepest answer-engine analytics in this set — conversation volumes, citation sources, competitive share — plus credit-based "Agents" for content generation. Note the tier shape: the $99 Starter tracks ChatGPT only with 50 prompts and one seat; multi-engine coverage starts at the $399 Growth tier, and the widest engine list (up to nine) is Enterprise-only.
Full Profound comparisonStarter, Pro, Advanced, Enterprise — prices not published
Built around competitor benchmarking and reports you hand to stakeholders, covering ChatGPT, Perplexity, Gemini, Copilot, AI Mode and AI Overviews. It is tracking and analytics software: it does not generate or publish content. The honest caveat is procurement — the public pricing page names the tiers but does not list the prices, so you have to talk to them to budget.
Full Peec AI comparison$99/mo per domain (billed annually), add-on only
AI visibility reporting bolted onto the SEO suite most teams already use: Visibility Overview, Prompt Research, Competitor Research, Brand Performance and an AI Search Site Audit. It is an add-on, not part of the core plans, and the entry price covers one domain and 25 tracked prompts — extra domains and extra prompts are billed on top.
Semrush AI pricingEssentials from $20/mo; Pro $99/mo; Growth $385/mo; Enterprise $780/mo
The widest published engine list here — ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Grok and Copilot — sold on a credit model (Pro is 1,200 credits, up to roughly 4,800 AI responses) with page audits and multiple brand dashboards. Credit-based pricing is harder to forecast than a flat prompt count, so model your volume before committing.
Rankscale pricingLite $29/mo; Standard $189/mo; Premium $489/mo
The lowest paid entry point in this comparison. Lite is $29/mo for 15 tracked prompts across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Watch the add-on structure: Claude, Gemini and Google AI Mode are paid extras rather than included engines, so a "cheap" plan can grow once you want full coverage.
Full Otterly comparisonFree
A free one-shot diagnostic — no account required — that scores how ChatGPT, Perplexity and Gemini characterize your brand across sentiment, presence quality, brand recognition, share of voice and market competition, out of 100. It is a snapshot, not a tracker: there is no prompt-level monitoring, no trend line and no competitor set you control. Use it to find out whether you have a problem, then buy a tracker if you do.
Run the free graderFour questions that narrow this list faster than any feature grid.
This is the fork that decides everything else. If you need to report AI visibility to someone, buy the best monitor you can afford. If you need the number to go up, buy something that can also produce and ship the content and fixes — otherwise you are paying for a dashboard plus a content budget somewhere else.
Engine coverage is where the advertised price and the real price diverge most. Profound Starter is ChatGPT-only at $99/mo; Otterly sells Claude, Gemini and Google AI Mode as add-ons on top of its plan; Semrush ships one domain and 25 prompts at the entry price. Rankscale publishes the broadest list. Write down your three must-have engines before you compare prices.
Flat prompt counts (Otterly, Profound, Semrush, Rankealo) are easy to forecast. Credit models (Rankscale, and Profound Agents) are flexible but need volume modelling before you can predict a bill. Neither is wrong — but do not compare a credit price to a prompt price and call it a like-for-like.
Before buying anything, run the HubSpot AEO Grader. It is free, needs no account, and tells you in a few minutes whether ChatGPT, Perplexity and Gemini describe you well, badly or not at all. A bad score justifies a tool. A good score means you should be tracking to defend it, which is a cheaper problem.
Peec AI, Otterly.ai, Rankscale, the Semrush add-on and (mostly) Profound all answer the same question well: how often and how favourably do AI answers mention you? They differ on engine count, prompt volume, reporting polish and price. If measurement is the job, this is a healthy, competitive market and you have good options at $29, $99 and $399.
Almost nothing in the category writes the pages and files the fixes that change what the engines say. Profound has content Agents inside the platform. Rankealo is the tool here that publishes to your site and opens pull requests against your repo. That is the honest reason it is ranked first on this page — not analytics depth, where Profound is stronger.
If you are an enterprise that needs nine answer engines, SSO and SOC2, Profound wins and this ranking should not talk you out of it. If you need shareable stakeholder reporting, Peec AI is purpose-built for that. If you only want a free read, HubSpot costs nothing. We rank by how much of the loop a tool closes, which is a bias, and we would rather name it than hide it.
How Rankealo measures brand mentions and citations across ChatGPT, Perplexity, Gemini and Claude.
The single-engine view: what ChatGPT says about your brand and how to change it.
The one-vs-one breakdown against the deepest enterprise monitor in this list.
What the $29 entry point covers, and what it does not.
The strategy behind the metrics: why AI answers cite some brands and ignore others.
An AI visibility tool measures how often and how favourably your brand appears in the answers generated by AI systems such as ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Claude. It works by running a fixed set of buyer prompts against those engines on a schedule, then recording whether your brand was mentioned, whether your site was cited as a source, how you were described, and how you compare with competitors on the same prompts. The output is a share-of-voice and citation trend line for AI search, the same way a rank tracker produces a position trend line for traditional search.
The HubSpot AEO Grader is the best free AI visibility checker available in 2026. It is free with no account required, and it scores how ChatGPT, Perplexity and Gemini characterize your brand across five weighted dimensions — sentiment, presence quality, brand recognition, share of voice and market competition — for a composite score out of 100. Its limitation is that it is a one-off snapshot rather than a tracker: it will not monitor specific prompts over time or alert you when your visibility changes. Free trials from paid tools, such as Rankscale, are the other free-to-start route if you need prompt-level detail.
It depends on whether you need to measure AI visibility or improve it. For deep enterprise analytics across many answer engines, Profound is the strongest choice, though multi-engine coverage begins at its $399/month Growth tier. For the broadest published engine list, Rankscale covers ten engines including DeepSeek, Mistral and Grok. For the cheapest paid start, Otterly.ai is $29/month. For teams that want the measurement to trigger the work — writing and publishing the content, filing the technical fixes — Rankealo is the only tool in this comparison that does both, starting at $99/month.
Based on vendor pricing pages checked on July 29, 2026, paid AI visibility tools cluster in three bands. Entry monitoring runs $20 to $99 per month: Otterly.ai Lite at $29, Rankscale Essentials from $20 and Pro at $99, the Semrush AI Visibility Toolkit at $99 per domain billed annually, Profound Starter at $99, and Rankealo Starter at $99 ($79 billed annually). Mid-market tiers run roughly $185 to $400 per month, including Otterly Standard at $189, Rankealo Growth at $249, Rankscale Growth at $385 and Profound Growth at $399. Above that, Rankscale Enterprise is $780 per month and Profound Enterprise is custom-quoted. Peec AI publishes tier names but not prices.
Rankealo tracks how often your brand is mentioned and cited across the major AI engines, then helps you publish the pages that close the gaps.
