How do I calculate CTR?

CTR is clicks divided by impressions, expressed as a percentage: CTR = (clicks / impressions) x 100. For example, 50 clicks from 2,000 impressions is a 2.5% CTR. For organic search, pull both numbers for the same page and date range from Google Search Console; the same formula applies to paid ads and email. Enter your average position as well and the calculator compares your result against the average CTR for that position.

What is a good CTR for organic search?

It depends on ranking position, because higher positions naturally earn more clicks. First Page Sage's CTR-by-position meta-analysis (updated May 2025) puts position 1 at about 39.8%, position 3 at about 10.2%, and position 10 at about 1.6%, though published estimates vary widely by dataset, device, and how many SERP features sit above the organic results. A "good" CTR is simply one that beats the average for the position you actually rank in — that is what this calculator checks.

Why is my CTR low even though I rank on page one?

Common causes are a weak or truncated title tag, a missing or generic meta description, SERP features (AI Overviews, featured snippets, ads) pushing your result down the visible page, or a query where users get their answer without clicking. Rewriting the title and meta to match intent is usually the fastest lever.

Are the CTR-by-position benchmarks exact?

No — treat them as directional. Average organic CTR varies widely by industry, query type, brand strength, and how many SERP features appear. The benchmarks here are approximate industry averages meant to tell you whether a page is roughly over- or under-performing, not to serve as a precise target.

CTR calculator

Free CTR Calculator

Calculate click-through rate from impressions and clicks, then compare it against average organic CTR by Google position to see if a page is over- or under-performing.

Built for CTR calculator

Turn impressions and clicks into a CTR you can act on

A CTR calculator converts raw impressions and clicks into a click-through rate, then puts that number in context by comparing it to the average CTR for your Google ranking position.

It is useful for SEO and PPC reviews where the raw number means little on its own — a 3% CTR is strong in position 8 but weak in position 2, and the benchmark comparison tells you which pages deserve a title and meta rewrite.

Common use cases

Check whether a ranking page earns the clicks its position should
Spot pages where a better title or meta description could lift CTR
Compare ad or email CTR against a simple, consistent benchmark

Your Numbers

Impressions

Clicks

Avg. Google Position (optional)

Click-Through Rate

2.50%

clicks ÷ impressions

Benchmark CTR

—

add a position to compare

Vs. Benchmark

—

requires an average position

Average Organic CTR by Position

Approximate industry averages. Real CTR varies widely by query, industry, brand, and SERP features (AI Overviews, ads, snippets).

Pos 1

27.6%

Pos 2

15.8%

Pos 3

11.0%

Pos 4

8.0%

Pos 5

6.1%

Pos 6

4.4%

Pos 7

3.5%

Pos 8

3.1%

Pos 9

2.6%

Pos 10

2.4%

Average CTR by position

These are published averages for the ten organic results on page one of Google. Use them as the reference point when you enter an average position into the calculator above: the question that matters is not “is my CTR high?” but “is my CTR higher than what this position normally earns?”

Google position	Average organic CTR	Clicks per 1,000 impressions
Position 1	39.8%	398
Position 2	18.7%	187
Position 3	10.2%	102
Position 4	7.2%	72
Position 5	5.1%	51
Position 6	4.4%	44
Position 7	3.0%	30
Position 8	2.1%	21
Position 9	1.9%	19
Position 10	1.6%	16

Source: First Page Sage, “Google Click-Through Rates (CTRs) by Ranking Position” — a meta-analysis of Backlinko, Sistrix, Wordstream, BrightLocal and LocalIQ data, last updated May 2025. The figures describe standard organic result sets; First Page Sage reports different numbers for SERPs carrying a local pack, and the third column is simple arithmetic on the published CTR.

Treat any CTR-by-position table as directional rather than exact. Published estimates for position 1 range from roughly 20% to 40% depending on whether the dataset leans informational or branded, mobile or desktop, and how many SERP features sit above the organic results. The benchmark built into the calculator above uses a more conservative blended curve for the same reason.

What is a good CTR?

A good CTR is one that beats the average for the position you actually hold. A 5% CTR is excellent in position 5 and poor in position 2 — the same number, read two completely different ways. That is why the calculator asks for your average position: it turns a raw percentage into a comparison against the table above.

Intent and branding move the number just as much as position does. Branded queries, where searchers already know who they are looking for, routinely clear 30-40% even outside the top spot, while broad informational queries under-perform the averages because searchers browse several results or get their answer on the SERP itself. Compare branded and non-branded queries separately in Search Console, or you will average two very different behaviours into one misleading figure.

Google’s AI Overviews are compressing organic CTR further — when an answer is assembled above the results, more searches end without a click, so a page can hold its ranking and still lose traffic (AI overview tracking for those keywords). In practice: find pages ranking 2-10 whose CTR sits below their position average, rewrite the title and meta description to match intent, then re-measure. Once you know how many extra clicks the fix is worth, run them through the SEO ROI calculator to price the work before you commit to it.

How to Use the CTR Calculator

1Enter the number of impressions the page or campaign received
2Enter the number of clicks it earned
3Read your click-through rate, calculated instantly
4Optionally enter your average Google position to compare against benchmark CTR
5See whether you are above or below the expected CTR for that position

Frequently Asked Questions

AI Search Guides

Connect this tool to the bigger AI-search workflow

Technical fixes and free tools help most when they support a stronger page program. These guides explain how AI-search visibility, answerability, and tracking fit together.

GEO

Generative Engine Optimization

The core GEO framework, case study, and operating model for AI search visibility.

AEO

Answer Engine Optimization

How to structure pages so answer engines can retrieve, trust, and cite them.

GEO vs SEO

GEO vs SEO and SEO vs GEO: the difference between generative engine optimization and classic SEO, how much they overlap, and where AEO fits.

GEO SEO

How generative engine optimization fits into modern SEO and why the overlap matters.

Compare Rankealo to other AI SEO tools →See the AI visibility tool →

Related tools

If you searched for CTR calculator, these tools solve adjacent formatting, technical SEO, and content-optimization tasks without leaving the workflow.

SEO ROI Calculator

Calculate the ROI of your SEO content investment.

Keyword Research Tool

Find related keywords, volume, CPC, and opportunity ideas.

SERP Preview Tool

Preview your Google search result appearance.

Headline Analyzer

Get an instant score on your headline's effectiveness.

Share of Voice Calculator

Calculate your share of voice vs competitors.

Keyword Density Checker

Check keyword frequency and density in your text.