share of voice calculator
Free Share of Voice Calculator
Calculate your share of voice against competitors from any comparable metric — search visibility, traffic, mentions, or AI citations — and see who owns the category.
Built for share of voice calculator
See how much of the category you actually own
Share of voice (SoV) measures your slice of the total visibility in a market. This calculator takes your value and your competitors' values for the same metric and returns your share as a percentage.
It works with whatever comparable number you have — organic traffic, keyword visibility, social mentions, or citations in AI answers — because SoV is always your value divided by the total across everyone competing for the same attention.
Common use cases
- Benchmark your search or traffic visibility against named competitors
- Track whether your share of the category is growing or shrinking
- Estimate your share of citations in AI search answers
Brands & Their Metric
Use the same metric for every brand — organic traffic, keyword visibility, mentions, or AI citations.
Share of Voice
Now measure your AI share of voice
The same formula applies inside AI answer engines: your share of brand mentions and citations across ChatGPT, Perplexity, Gemini, and Claude for the prompts your buyers actually ask. As research shifts into AI tools, AI share of voice becomes a leading indicator of demand — but you can only calculate it if you are tracking those mentions in the first place.
Track your AI share of voice with RankealoFree tier available. No credit card required.
How to Use the Share of Voice Calculator
- 1Enter your brand's value for the metric (traffic, visibility, mentions, or citations)
- 2Add each competitor and their value for the same metric
- 3Read your share of voice as a percentage of the total
- 4See the full breakdown ranked from largest to smallest share
- 5Track the number over time to see whether you are gaining or losing ground
Frequently Asked Questions
AI Search Guides
Connect this tool to the bigger AI-search workflow
Technical fixes and free tools help most when they support a stronger page program. These guides explain how AI-search visibility, answerability, and tracking fit together.
GEO
Generative Engine Optimization
The core GEO framework, case study, and operating model for AI search visibility.
AEO
Answer Engine Optimization
How to structure pages so answer engines can retrieve, trust, and cite them.
GEO vs SEO
GEO vs SEO
GEO vs SEO and SEO vs GEO: the difference between generative engine optimization and classic SEO, how much they overlap, and where AEO fits.
GEO SEO
GEO SEO
How generative engine optimization fits into modern SEO and why the overlap matters.
Related tools
If you searched for share of voice calculator, these tools solve adjacent formatting, technical SEO, and content-optimization tasks without leaving the workflow.
CTR Calculator
Calculate CTR and compare it to position benchmarks.
SEO ROI Calculator
Calculate the ROI of your SEO content investment.
Keyword Research Tool
Find related keywords, volume, CPC, and opportunity ideas.
AI Content Detector
Check whether text was written by AI or a human.
SERP Preview Tool
Preview your Google search result appearance.
Headline Analyzer
Get an instant score on your headline's effectiveness.
